Over the last week an interesting topic surfaced amongst some of my colleagues in Sport Management. The basic tenor of the topic surrounded the following two questions: “Are there too many sport management degree programs?” and “Are the programs teaching students the most beneficial material for them to be successful in the sport industry?” 

 My colleagues made some valid points regarding the content of curricula across the country.  I found two in particular that were very good and think they should be considered in more detail.  The first is that the market is being oversaturated with students graduating with a degree in Sport Management. Unfortunately, many graduates come from the programs that are not teaching students what they need to know in order to be successful in the field. Throwing a marketing course into a curriculum does not make a quality sport management program.  The second point, which I think is right on the money, is that the sport industry is much bigger than just professional sport.  As a result, it is not surprising that, like all businesses, sport-related businesses must be run by qualified individuals who know how to manage the unique attributes of sport businesses.

 While there are some very good programs, there are also programs that are not good at all. There is a big difference between what makes a quality program at the undergraduate, master and doctoral levels.  At the undergraduate level (I will just stick to that here) we have to prepare the students for a wide range of careers in the sport industry as well as prepare them to be successful in graduate school if they so choose to go that route. I have covered what makes a quality sport management program before.  I routinely talk with industry professionals about what they look for in hiring entry level employees.  Consistently, we hear employers are looking for someone who can do a number of different things as well as be able to sell.  This is true from the professional sport franchises, to college and high school athletic departments, to non-profit and community based sport organizations, etc. There is one caveat though that most sport professionals point out…regardless of the content of the program, if an individual does not have any desire or passion to work in the sport industry they will not be successful.

 Let’s face it; education is a business just as the sport industry is a business.  If educational institutions are not meeting the wants and needs of its consumers they will lose customers just like any other business. As a result, it is incumbent upon sport management programs to meet those wants and needs, help the students become successful and be willing to alter the programs as the industry evolves. We must all look at ourselves and our programs with a keen eye towards constantly developing and honing our skills as professionals in order to teach our students and model the behaviors necessary for us all to be successful in the future. What do you think?

In the wake Tiger Woods’ press statement on Friday, one thing really stood out for me; the stance that the Golf Writers Association of America (GWAA) took.  In preparation for the event, Tiger invited the GWAA to send three journalists to cover the statement which was by invitation only for the press.  The GWAA declined to attend for two reasons: the press conference was not open to all media and Tiger would not allow questions. According to the GWAA website, the “organization’s goal is to improve working conditions for the membership. We strive for constant improvement in press facilities at tournaments, hotel accommodations, local transportation, interviews with the players and work in concert with the Association of Golf Writers, our British counterparts.” Based upon this, the boycott makes sense. However, by boycotting the statement have they made themselves irrelevant in the golf writing journalist world?  By declining to take part in the most watched golf story in recent memory what does that say about their importance in the industry? Although the organization has a membership of 975 and stringent requirements to join, does anyone really care about what the GWAA says? Put another way, a Google search for “golf blog” yields in excess of seventy three million sites…isn’t traditional media really taking a backseat to the “new” media?   Maybe the GWAA should take a page out of St. John’s basketball book (see Peter Robert Casey) and start to credential bloggers. Is this just another example of the traditional “old school” media not getting/wanting to change and adapt o the “new” ways consumers get information?

After taking an extended and much needed break, I am back! I hope everyone had a wonderful holiday season and your new year is off to a great start.  During my break I did a lot of work.  I know it is an oxymoron but I started working on a couple of projects that I have been putting off and I am really excited about them now that the ball is rolling.  I am working with some great people and I will fill everyone in regarding these projects another time. 

This week’s post is centered on the theme of conferences and opportunities—both enable individuals to network and gain valuable insight on what it takes to get a job in the sports industry from those currently working in the field.  Although I am constantly telling students what they need to do or what they should be doing, it is sometimes more effective when they hear it from someone else.  As a result, I have compiled the following list of some upcoming conferences which I recommend attending if you are a student, young professional or someone trying to get into the sport industry: 

• 2/1-2/3 National Sports Forum – Baltimore, Maryland http://sports-forum.com/
• 2/19-2/20 18th Annual Georgia Southern Sport Management Conference – Savannah, Georgia http://ceps.georgiasouthern.edu/conted/sportconference.html
• 3/5-3/6 Sports Industry Networking and Career Conference Washington, D.C. http://www.sinc-conference.com/
• 3/26-3/27 Sports Events Marketing Experience Washington, D.C. http://www.seme-now.com/
• 4/14-4/16 6th Annual Southern Sport Management Conference Troy University Troy, Alabama http://troy.troy.edu/healthandhumanservices/khp/ssm2009.html
• 4/21-4/23 2010 Scholarly Conference on College Sport Chapel Hill, NC http://www.csriconference.org/

In addition, the two sites listed below are not actually conferences but both put on amazing networking events. I recommend you make them part of your regular reading and attend as many of their events as possible:

• The Business of Sports – http://www.thebusinessofsports.com/
• The Sports Networker (has a great weekly newsletter as well) – http://www.sportsnetworker.com/

Please let me know, if I have missed any conferences or good networking opportunities…I’d be happy to post them as well!

Preparation is one of the key elements for success in any endeavor. I firmly believe this and encourage all of my students to plan and explore as many opportunities as possible as they move from one stage in their life to the next. I also believe that some of the best teachers, coaches and leaders in virtually any field come from the experiences of those who have forged ahead of us. As a result, I find myself seeking out advice from my mentors and successful individuals in a variety of fields. In turn, I often am used as a sounding board for my current students as they prepare for their future and even have the privilege of talking with my former students as they advance in their careers as well.

Along those lines, this week’s blog consists of a small portion of a panel discussion at York College of Pennsylvania. The attached video clip focuses on what each panel member feels is important to keep in mind when preparing for success after graduation. It applies to nearly everyone, regardless of their age, major or career aspirations. I hope it will provide you with useful information and points to consider. I look forward to hearing your thoughts and reactions…the panel participants included (as seen on the video from left to right):

• Mr. Bill Nuttall -- Owner & President Golden Viking Sports, LLC (formerly Diadora America)
• Ms. Megan Smith (’04) -- Guest Services & Logistics Coordinator Lowe’s Motor Speedway
• Mr. Matt Guercio -- Coordinator of Game Day Operations & Special Events C.W. Post Campus (Athletic Department), Long Island University
• Mr. Joseph (JW) Cannon -- Sponsorship Manager Brand Marketing ING U.S. Financial Services

This week’s post is a wrap up of the Princeton Sports Symposium and was written by guest blogger Georgie Crandell a senior sport management student at York College of Pennsylvania.

The 2009 Princeton Sports Symposium took place last Friday.  The planning committee of the symposium did an excellent job of putting together some first-rate panel groups, which led to some dynamic discussions. 

The opening roundtable of the day included speaker Roland Hemond, one of the most respected and experienced executives in baseball, and also speaker Tom Verducci, a senior writer at Sports Illustrated.  Roland Hemond spoke in a refreshing, storyteller sort of way; he even provided his personal cell phone number to everyone in the audience and told us to call any time.  Seriously.

The panel topics were well-suited for the current trends, the most popular being Building Your Brand With Social Media, and Digital Media and Technology I & 2.  Digital and social media and technology are on the rise as we speak, and companies are finally starting to understand what they need to do to stay connected with fans and customers. 

Personally, I found the panel discussion on Building Your Brand With Social Media most interesting.  Panel members included Christopher Lencheski, Managing Member and Team Owner, Quad City Mallards, Lewis Howes, Founder, SportsNetworker.com, Peter Robert Casey, the first person to have received media credentials for using Twitter during a sporting event, and Amy Martin from Digital Royalty.  Digital Royalty develops social media strategies for corporate and entertainment brands, professional athletes, sports teams and leagues.  A couple clients include Shaquille O’Neal and Ultimate Fighting Championship (UFC).  The panel discussion hit on many topics including how to “humanize” a brand, how to get sponsors on board to help out with branding strategies, and also potential ways to track whether or not Tweets help to gain a customer as opposed to just a follower. 

In addition to providing stimulating discussions, the Princeton Sports Symposium also provided everyone in attendance with the opportunity to network with one another.  Again, the planning committee did an excellent job and the experience was definitely worth the time.